Beth Terry | May 6, 2008
I have an invitation on my desktop to join something called WAYN (where are you now?) I’m on LinkedIn, I’m supposed to join FaceBook and MySpace. It was recommended I hook up to Twitter. I’m a moderator on three Yahoo e-groups and a member of 6 more. And somehow I’m supposed to get work done […]
Beth Terry | December 20, 2007
Contrary to the hype, the next 30 days may be far more important in retailing than “Black Friday.” This is when shoppers and their recipients will decide if they want to continue doing business with you. Common sense and research tells us it’s far more costly to find new customers than it is to keep […]
Beth Terry | December 14, 2007
Companies often struggle this time of year to find ‘the perfect thank you gift’ for their customers and clients. Here’s the best one I can think of:
Keep Your Word.
That’s it! Just do what you said you would do. Keep your promises. The promises you have in your ads. The promises in your mission […]
Beth Terry | July 21, 2007
Some thoughts for people who speak, write, or market for a living:
At last count, the Banner and Larry story has been shown on TV in 4 major markets. Numerous people have sent it to a laundry list of media outlets, including People and Oprah. It has been viral marketing at its very best. At last […]
The way I see it, Cactus is the most resilient plant in the desert. If you find yourself stuck out on the desert and you can get past the thorns, its fruit will save your life. The same goes for us human critters. If we can get past the thorns of our own life, what we find in our core will save us and sustain us.
